

Broadly speaking, consumers in the U.S.iPhones appear to depreciate at a slower rate than other devices.iPhone users plan to purchase an iPhone as their next device. Apple has the highest brand loyalty of any major smartphone maker.ℹ️ “Installed user base” is a particularly interesting statistic because it doesn’t just track devices that are sold over a given period, it looks at all the devices that are still in use.Įxperts point to a number of reasons why Apple’s flagship device outperforms in the U.S.
#Pro fit watch driver#
Microsoft has a fairly even split between its various revenue sources, but similarly to Amazon its biggest revenue driver is its cloud services platform, Azure.Īfter AWS, Azure is the second largest cloud server in the world, capturing 21% of the global cloud infrastructure market. But in Q2 2022, Apple’s services branch accounted for only 24% of the company’s overall revenue.

iPhones are particularly popular in the U.S., where they make up around 50% of smartphone sales across the country.īesides devices, services like Apple Music, Apple Pay, and Apple TV+ also generate revenue for the company. AppleĪpple’s biggest revenue driver is consumer electronics sales, particularly from the iPhone which accounts for nearly half of overall revenue. However, as the graphic above shows, the costs of e-commerce are so steep, that it actually reported a net loss in Q2 2022.Īs it often is, Amazon Web Services (AWS) was the company’s main profit-earner this quarter. Perhaps unsurprisingly, Amazon’s biggest revenue driver is e-commerce. Google dominates the search market-about 90% of all internet searches are done on Google platforms. This makes sense considering Google and YouTube get a lot of eyeballs. In Q2 2022, about 72% of Alphabet’s revenue came from search advertising. So how does each big tech firm make money? Let’s explore using data from each company’s June 2022 quarterly income statements.
#Pro fit watch series#
This is apparent when you look into their various revenue streams, and this series of graphics by Truman Du provides a revenue breakdown of Alphabet, Amazon, Apple, and Microsoft.

But while there is certainly competition between the world’s tech giants, it’s a lot less drastic than you might imagine. After all, they constitute the world’s largest companies by market capitalization.Īnd because of this, it’s easy to assume they’re in direct competition with each other, fiercely battling for a bigger piece of the “ Big Tech” pie.

